Influencer marketing has developed and become a marketing field that no e-commerce can ignore, as it allows brands to tap into the pool of potential customers that businesses otherwise would struggle to reach. To guide us in the field is Joanna Swica, the serial entrepreneur and an influencer with more than 25K followers who has worked with many brands such as Kia and Reebok Nordics.
We want our listeners to get business savvy and street smart by learning from the masters. Experts in entrepreneurship, e-commerce, technology and social impact are invited to the podcast to share their stories and learnings.
In the fifteenth episode of Get Savvy, we highlight influencer marketing. In recent years influencer marketing has developed and become a marketing field that no e-commerce can ignore. Therefore, we invited Joanna Swica, an influencer with more than 25K followers who has worked with many brands such as Kia and Reebok Nordics. This hard-working entrepreneur is also working as a running coach and have also founded the travel group Friendcation.
In the episode you will learn why influencer marketing is such a powerful tool in creating awareness around a new brand or product, how influencer marketing allows your business to directly connect with new customer segments and which type of influencer is a good fit for your brand. We also investigate and share hands on advice for how to plan for an optimized influencer campaign.
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